Real talk: when it comes to building positive brand recognition, there are no magical shortcuts. Brand recognition, authority, and loyalty are all founded in trust, which takes time to nurture and grow. It’s the little things – the long-term efforts, the proven dependability – that help brands achieve that recognition. Today we’re going to discuss four tools and resources that will help you work towards that brand recognition.
How to Build Your Small Business’s Brand Recognition
1. Human-focused Social Media
Focus on creating content that will delight your audience.
Follow the 80/20 Rule
Why do you follow the brands you do on social media? Is it because they promote their business on a daily basis? Or is it because you receive value? I’m going to bet it’s the latter! A good rule of thumb is that 80% of your posts should be adding value, and only 20% (or less) should be promotional. You’ll receive recognition as a brand that cares for its audience, and not as a brand that’s sole method of communication is advertising.
Share the Love
Build recognition through the recognition of others. Did your client recently achieve a huge goal because of your services? Great! Share their success story and help them keep the momentum. This not only positions you as a brand that cares, it also helps nurture your existing client relationships.
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2. Valuable Website Content
Your website speaks about your brand 24/7. Make sure you’re using it to its full potential!
Helpful Blog Posts
Ask your audience what questions and challenges they have and offer a solution in a blog post. It doesn’t have to be long or detailed, but it does have to be helpful! Blog posts are fantastic because they target your core audience, help your website be found in search results, and give you content that can be shared across multiple channels.
Downloadable Tools & Resources
Do you have a killer checklist that will help people achieve their goals? Put it on your website! Much like blog posts, these helpful downloads can position you as an expert while also helping you discover exactly who needs your services.
Networking is an amazing way to build positive brand recognition – when you do it right.
Focus on Relationships
A common misconception about networking is that it’s all about the “elevator pitch” and exchanging business cards. That method may get you brand recognition, but not the kind you want. Instead, tap into your brand values and focus on supporting the people you meet. That doesn’t mean you shouldn’t talk about your business, but you also shouldn’t jump right into your sales pitch if it wasn’t invited. Much like building brand recognition, building relationships takes time. However, if you focus on a collaborative mindset, the long-term benefits are huge.
Seek out Joint Ventures
Collaboration is one of the biggest missed opportunities when it comes to building brand recognition. Let go of your competition mindset and seek out businesses that complement yours. Then, find a way to work together that will boost both businesses while also adding a tonne of value for your audience. This could be in the form of an online summit, event, contest, or even a podcast episode. This helps you get your name out to the community while also building positive recognition for your brand.
4. Live & Online Events
Participating in or hosting events is an amazing way to give something back while also building your brand recognition.
Teach Your Audience Something Useful
It’s all about your audience! Demonstrate your knowledge and position yourself as a subject matter expert. Offer your audience an immediate benefit or action item that they can implement right away. This is all about offering useful advice while also building up your brand.
Keep Them Coming Back for More
Get the most out of your events by ensuring you have a way of capturing your audience. I recommend positioning a giant net outside the door.
Just kidding! What I mean is have a way to bring your audience into your world, either by inviting them to opt in to your email list, or to follow you on social media. Then, continue to add value by sharing helpful content.
Want More Branding Tips for Your Small Business?
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