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Caitey Gilchrist

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The Branding Question I Couldn’t Answer

I was recently speaking to a group of entrepreneurs about how they could boost...
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How to Harness the 5 Types of Brand Advocates

Brand advocates champion your brand. They raise you up through word-of-mouth referrals and add...
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Why Public Speaking Is Integral to Your Brand Strategy

Before you burst into a puddle of sweat from seeing the words “public speaking”,...
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Is Having Too Many Services a Disservice to Your Brand?

Imagine you’re at a networking event. You approach a business owner and ask him...
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How to Tell That Your Brand Is About to Break Up with You

Look – every relationship has its ups and downs, even in branding! Most of...
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Top 4 Methods for Building Authentic Brand Recognition

Real talk: when it comes to building positive brand recognition, there are no magical...
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3 Tactics for Slaying Your Frankenbrand

There is a monster plaguing small businesses. It rampages through our marketing materials, and...
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5 Brilliant Print Effects for a Kick-ass Business Card

We’ve talked about how to design an effective business card, but what if you...
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Take a closer look at Google Fonts
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The 5 Categories of Google Fonts (and How to Use Them)

Are you on a quest for the perfect font? It can be a daunting...
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