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The Consequences of Inner Brand Resistance

How Inner Resistance Affects Your Outer Brand ResultsPrefer to read with your ears? Listen to the Authentic Brand podcast episode on this topic below. When you’re feeling down, the world seems grey. When you’re happy, the world seems bright. When you’re...

Feeling Stuck with a Brand Story That Sucks

What to Do When You Have an "Unglamourous" Backstory Prefer to read with your ears? Listen to the Authentic Brand podcast episode on this topic below. Have you ever listened to someone successful tell their brand's story and thought, “That’s amazing! But I...

How Important Is Your Brand’s Visual Identity, Really?

When to Prioritize Your Visual Brand Prefer to read with your ears? Listen to the Authentic Brand podcast episode on this topic below. Your visual identity is critical to your brand’s success. Or is it? It’s time to find out just how much impact your logo...

3 Tactics for Slaying Your “Frankenbrand”

Find Focus & Slay the Frankenbrand Prefer to read with your ears? Listen to the Authentic Brand podcast episode on this topic below. There is a monster plaguing small businesses. It rampages through our marketing materials, and talks smack behind our...

Why Authentic Brands Are Successful Brands

Get Real Branding Results by Being a REAL Brand Prefer to read with your ears? Listen to the Authentic Brand podcast episode on this topic below. You've heard the expression "fake it until you make it". It's a great strategy for getting yourself into...

The 5 Brand Advocates You’ll Meet on Your Journey

Brand advocates champion your brand. They raise you up through word-of-mouth referrals and add credibility to your products and services. Sounds awesome, right? But where do you find these brand champions, and how do you leverage them to increase your...

Brand Strategies for the Multi-Passionate Entrepreneur

Imagine you’re at a networking event. You approach a business owner and ask him what he does. This is how he replies:“Hi, I’m Tim! I’m a digital marketer with 15 years of experience in websites, SEO, SEM, social media, graphic design, sales funnel...

How to Tell That Your Brand Is About to Break Up with You

Look – every relationship has its ups and downs, even in branding! Most of the time, the rough patches pass, and we can get back on track fairly easily. However, sometimes relationships just aren’t meant to be, meaning a brand break-up might be just around...

4 Tools for Building Authentic Brand Recognition

Real talk: when it comes to building positive brand recognition, there are no magical shortcuts. Brand recognition, authority, and loyalty are all founded in trust, which takes time to nurture and grow. It’s the little things – the long-term efforts, the...

7 Signs Your Logo Needs a Retreat Day

Being the face of a business is hard work – it’s easy to forget to take time to recharge and rejuvenate! And while this may describe most business owners, today this statement applies to something else: your logo. That’s right! Your logo can become tired...

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