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Branding Articles

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3 Tactics for Slaying Your “Frankenbrand”

There is a monster plaguing small businesses. It rampages through our marketing materials, and talks smack behind our backs! (Super rude.) This monster is known as the Frankenbrand, and it may be costing you business.The Frankenbrand – the Silent Brand...

The 5 Brand Advocates You’ll Meet on Your Journey

Brand advocates champion your brand. They raise you up through word-of-mouth referrals and add credibility to your products and services. Sounds awesome, right? But where do you find these brand champions, and how do you leverage them to increase your...

Brand Strategies for the Multi-Passionate Entrepreneur

Imagine you’re at a networking event. You approach a business owner and ask him what he does. This is how he replies:“Hi, I’m Tim! I’m a digital marketer with 15 years of experience in websites, SEO, SEM, social media, graphic design, sales funnel...

How to Tell That Your Brand Is About to Break Up with You

Look – every relationship has its ups and downs, even in branding! Most of the time, the rough patches pass, and we can get back on track fairly easily. However, sometimes relationships just aren’t meant to be, meaning a brand break-up might be just around...

4 Tools for Building Authentic Brand Recognition

Real talk: when it comes to building positive brand recognition, there are no magical shortcuts. Brand recognition, authority, and loyalty are all founded in trust, which takes time to nurture and grow. It’s the little things – the long-term efforts, the...

7 Signs Your Logo Needs a Retreat Day

Being the face of a business is hard work – it’s easy to forget to take time to recharge and rejuvenate! And while this may describe most business owners, today this statement applies to something else: your logo. That’s right! Your logo can become tired...

Brand Backlash: Handling Negative Feedback on Social Media

Mistakes are a necessary part of the learning process. Usually when we make an error, we simply learn from it and move on. But what should you do when you make a mistake on social media, in front of thousands of followers? And how should you respond to...

Brand Clarity Checklist

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